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Episode #454
From Narrow to Specific: How Focusing on Your Ideal Target Audience Will Boost Your Sales
The importance of selecting the right leads to generate, and targeting a specific market.
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Here’s a glance at what you’ll Discover from Dean and Joe in this episode:
- Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now
- Selecting and converting the RIGHT leads
- Selecting vs. Being Selected
- Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back)
- How Proctor and Gamble targets and segments their market
- Narrowing and getting specific on a target audience and getting repeat business
- The definition of marketing and what to do to be more effective at it
- Invitation to the upcoming I Love Marketing Meetup
- Before, during, and after units of a business are important for marketing success
- Some people don’t have a lead problem, they have a conversion problem, and vice versa
- The after unit is important but often ignored; it can lead to referrals and repeat business
- Selecting the right leads to generate is crucial; visible prospects are easier to target than invisible ones
- Narrowing your focus to upstream exactly who you’re looking for is more effective than casting a wide net
- The first exercise in selecting a target market is to make a list of every possible market that you could serve
- Procter and Gamble has 23 individual billion dollar brands that all serve very different markets
- The more narrow and specific your target market, the more effective your marketing will be
- Marketing is what you do to get them on the phone or face-to-face with you, properly positioned for the sale
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To go deeper on the insights from I Love Marketing, access your FREE COPY of the BREAKTHROUGH REPORT, 8 Profit Activators to help you create more leads, convert more sales, and stimulate more referrals. CLICK HERE TO GET THE REPORT
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