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Episode #283
Double Your Revenue in One Year: How to Build, Engage, and Monetize Your Audience with Webcasts | Mike Koenigs
In this Episode, you’ll discover how to Double Your Revenue in One Year, How to Build, Engage, and Monetize Your Audience Using Webcasts with Genius Network Member, Mike Koenigs. Mike is a Serial Entrepreneur, 10-Time #1 Bestselling Author, Speaker, Interactive Online Personality, Entertainer, and founder of MiXiV Media Network.
Here’s a glance at what you’ll learn from Mike in this episode:
- How to broadcast your content to the entire planet for free on any device and build an audience anytime, anywhere
- Apple’s billion dollar secret you can use to become more successful and make more money
- A technology you can use to stand out, gain trust and have your prospects buy faster than ever
- How to read the minds of your audience, customers and prospects
- 7 types of media and 9 different dashboard tools you can use to effectively sell more of your products and services
- A shortcut for rapidly engaging and interacting with your audience
- Who is Mike Koenigs [01:08]
- Through the technology available on our phones, we can broadcast and build an audience for free [2:09]
- “Owning time” [2:15]
- The story of relationship capital – getting mindshare [2:25]
- The average person checks their technology 150 times every day [3:10]
- Apple is worth a trillion dollars because they literally own your time, your mind, your bathroom—any space where you check your device [3:32]
- The question is: how do we as entrepreneurs get seen and listened to on demand? [3:44]
- According to surveys, there are 300 million interactive TV’s in use, 2 billion tablets, 3 billion laptop or desktop computers connected, 7 billion internet connected accounts, 6-25 internet connected devices in our homes today, 4 billion smartphones sold every two years [4:01]
- How will you stand out? [4:52]
- Most valuable brands allow you to broadcast your message FREE across multiple channels and give you access to their customers [4:59]
- Three years ago, Mike finished his last treatment from cancer care, and this is what charges him up [5:34]
- The Information age is a time of Renaissance, we have the ability to broadcast a message [5:45]
- Evolution of marketing feedback—can get feedback in seconds and refine your message that much quicker [5:55]
- “Feedback Driven Intimacy” defined [6:25]
- The solution for immediate feedback—webcasts [6:52]
- There is a renaissance of how we create, change, and distribute content [7:50]
- “You everywhere now” strategy—Create content once, convert it, repurpose as a podcast or book, and distribute it as you please [8:01]
- Same content, created over and over again [8:34]
- Perform a product live and interactively, getting feedback and adjusting your approach [8:43]
- “Intimacy Dashboard” explained [9:16]
- JJ Virgin’s webcasts convert 38-52% of viewers into buyers because of the intimacy and engaging interaction [10:42]
- TEDTalk presenters (Dave Asprey, Elizabeth Lombardo) also had success; about 50% would buy and 40% of viewers would stay until the end of the 8.5 hour show [11:21]
- John Assaraf’s webcasts produce 1-2 million in sales with a cold audience [12:18]
- How to close the show [12:46]
About Mike Koenigs :
“Cheif Disruptasaurus” of MiXiV Media Network, Mike Koenigs is an eight-time best-selling author, interactive online TV producer, winner of the “Marketer of the Year” award, serial entrepreneur, angel investor, filmmaker, international speaker and patented inventor. Mike built and sold his last two businesses to publicly-traded companies. His most recent exit was selling Traffic Geyser and Instant Customer in October, 2014. His first company, Digital Cafe Agency was sold to the publicly-traded Interpublic Group in 1999. An active philanthropist, Mike has raised over $2.2 million for the “Just Like My Child” foundation. He’s also a recent stage 3 cancer survivor, completing 9 months of chemotherapy and 33 radiation treatments. His doctors say he’s healthy and cancer-free. Mike has interviewed and consulted with celebrity clients and best selling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, JJ Virgin, John Assaraf, Brian Tracy, Xprize founder Peter Diamandis, Jorge Cruise, Harvey Mackay, Daniel Amen and publisher of Success Magazine, Darren Hardy.
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