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Episode #Disk
DISK: How to Deliver a WOW Experience- Packaging, Products, and Fulfillment
In this episode, you’ll discover what it takes to keep growing in business, how to build a great culture, how to keep clients for life, and strategies EVERY entrepreneur should know about printing, publishing, and product fulfillment, with Joe Polish and Genius Network member, Joe Foley.
Here’s a glance at what you’ll learn from Joe Foley in this episode:
- Joe Foley shares how Disk.com became one of the most trusted authorities in making and delivering information products
- Where the top authors, speakers and trainers in the world go to get their products created, printed and fulfilled
- Joe Polish and Joe Foley give you a behind the scenes look at the Disk.com facility
- What it takes to keep growing in business, build a great culture and keep clients for life
- Joe explains best practices every entrepreneur should know about product creation, printing, packaging and fulfillment
- What products can you have created? Discover all your options including books, audio CDs and DVDs, workbooks, USBs, signs and displays, magazines, newsletters and more
- How to get all your fulfillment needs handled including book launches, product launches, continuity products, inventory management and more (PLUS: If you have an event, here’s how to get your workbooks, journals, lanyards, badges and nametags, signs and banners, order forms and gift items take care of…)
- The simplest all-in-one solution for all your product development, manufacturing and distribution needs
- And much more…
- Joe’s introduction – What can www.disk.com do for you? [00:42]
- Behind the scenes of a 30 year old company: Disk.com [01:30]
- How to Build a Great Company- The Foundation of Disk.com [02:25]
- This is a 30 year old company [02:30]
- Secured a URL in 1995 [02:55]
- Disk prints a TON of stuff for Genius Network [03:30]
- Today, Disk does a lot of variable data printing [04:03]
- Disk averages 15,000 packages a DAY [05:15]
- The post office literally comes in with pallet jacks 05:20]
- Starting in 1984 and what got Joe Foley into the business [06:05]
- Just listen to what your clients need and you’ll stay in business [06:50]
- The business started in a BASEMENT [07:15]
- How to get the phone to ring off the hook (for products that people claim no one wants like CD’s and DVD’s) [08:50]
- The challenge to growth then and now [09:05]
- The only challenge is identifying what your customers want, once you’ve done that, just build a team to deliver [09:35]
- Always have enough people to back up and over deliver [09:50]
- 70% of Disk’s business comes from referrals
- The philosophy of building a great team [10:40]
- What’s going on in the customer’s head? [10:50]
- How to turn small orders into big orders long term – what Disk does [12:15]
- Most of the time, clients (usually a referral) need help with audio or video production [12:30]
- Most clients are just getting started, so the bulk of orders are small [12:40]
- What is a short run production job? Short Run versus Digital [13:10]
- When you’re online, you’re competing desperately to hold attention…when you’re working with physical products, you minimize your competition [14:20]
- Where Joe Foley sources his materials [15:20]
- The video stamping process [15:35]
- Disk can do end to end fulfilment [16:27]
- Pricing models [16:55]
- “It’s all in the setup.” – Joe Foley [17:50]
- Great content is more important than anything else [18:25]
- Don’t spend so long working on your product that you miss the opportunity to market it [18:30]
- Know what your clients want and you figure it out by testing [19:17]
- Discussing Dan Sullivan’s 80% solution [20:05]
- There are more books being printed today than ever before [21:40]
- What are the top products to ship and what does the future look like in publishing [23:10]
- Sleek is trendy, people love value [24:08]
- Learn how to crowdsource your version 2 of everything [27:20]
- Make sure most of your content is given away for free [28:09]
- Never forget what it’s like to be “just getting started” [28:40]
- “Disk.com will help you sow your seeds and harvest your crops” – Joe Polish [29:15]
- Genius Network swag [30:10]
- The future of direct mail: Video Catalogs, interactive brochures, and magazines [32:00]
- Just open it up and it will start playing [32:10]
- Digital books replacing printed books [34:05]
- Physical products are a great complement to your digital offerings [34:15]
- Let people consume your content in the format they want [34:55]
- Protecting client confidentiality [36:12]
- Always maintain respect for your clients [36:45]
- Getting in contact with www.disk.com [37:30]
- In addition to live event swag production, Disk also does swag production for crowdfunding campaigns
- Text the word “FUTURE” to 480-485-3475 and you’ll get an amazing digital video
About Joe Foley:
Joe Foley is CEO of Corporate Disk Company, a product manufacturer and fulfillment company located in McHenry, Illinois. Disk.com is a company founded on trust and grown on commitment. Joe is experienced in retaining client relationships and prides himself on the level of customer service they provide at Disk. His open personality and receptive leadership skills bring a genuine relationship to an otherwise impersonal business deal.
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