Creating Culture That Drives Better Outcomes To Scale and Transform Your Business
Jason Korman shares how to create a transformative, growth-centric, and lasting culture. He is the co-founder and CEO of Gapingvoid Culture Design Group that gives leaders the tools to build awesome organizations by aligning Employees, Customers and the external world while delivering a real, human, emotional, immersive connection to work.
In this episode, Jason Korman will share the secret to designing ideas that
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Here’s a glance at what you’ll learn from Jason in this episode:
- How to make change really happen in your company (PLUS: The secret to designing ideas that spread).
- The 3 pieces of advice Jason would give to Entrepreneurs who want to become even more successful.
- Jason’s definition of “culture” and how to create a culture that drives better outcomes.
- What to do FIRST if your company’s culture is unclear OR needs a massive overhaul.
- ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.
- To Jason, culture is the set of norms and behaviors that a community has. It’s the accepted practice.
- Organizations run on norms, not rules.
- Good norms (beliefs/mindset/values/principles) drive positive outcomes.
- People are looking for more meaning in their work – as an employer, you need to provide that to keep people motivated.
- It’s challenging to connect creatives to problems and change that needs to happen.
- Project managers and creatives have trouble staying aligned at times.
- Customers become more enthusiastic when the employees love their work and CEO and that leads to an increase in profitability and innovation.
- Culture always exists. It’s either deliberate or it’s not.
- Inclusive, open environments are created through culture.