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Episode #356

Creating Culture That Drives Better Outcomes To Scale and Transform Your Business with Jason Korman and Joe Polish

Episode Summary

Jason is the co-founder and CEO of Gapingvoid Culture Design Group. His company helps create more engaged organizations that consistently outperform their competitors by designing a better and more meaningful culture. Their work is based on proven management science – trademarked CultureScience™- to develop tools that create sustainable change at scale. Jason and his team give leaders the tools to build awesome organizations by aligning employees, customers and the external world while delivering a real, human, emotional, immersive connection to work.

In this episode, Jason Korman will share the secret to designing ideas that stick and spread. You’ll learn how to reinforce your message, articulate your vision, and build a culture that supports your business from the inside out. Jason will also reveal why your business doesn’t actually run on rules but on norms you create and uphold.

If you’d like to join Jason Korman, Joe Polish, and 400 more of the world’s greatest entrepreneurs at this year’s Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event or to apply, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Jason and Joe in this episode: 

  • Why Jason started Gapingvoid, how it influences people at scale and the tools entrepreneurs can use to transform their companies.
  • How to make change really happen in your company (PLUS: The secret to designing ideas that spread).
  • The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gapingvoid.
  • How to use language and drawings to get your point across in a simple way AND reinforce your message.
  • The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful.
  • Jason’s definition of “culture” and how to create a culture that drives better outcomes.
  • What to do FIRST if your company’s culture is unclear OR needs a massive overhaul.
  • ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.

Show Notes

  • Gapingvoid was started about 10 years ago and was based on designing cultures. 
  • Culture can be an operating system for businesses; Joe Polish uses it for his company.
  • Leaders don’t have the tools they need to articulate their vision and desired norms. 
  • They solve specific problems around culture. 
  • Typical change projects are about processes and procedures; Gapingvoid makes those changes socialized and irresistible. 
  • How Gapingvoid was started and how he started marketing in the wine industry. 
  • The tools to make change happen and why he believes semiotics is not art.
  • Jason’s working on a culture design book that teaches how to design and execute a culture.
  • To Jason, culture is the set of norms and behaviors that a community has. It’s the accepted practice. 
  • Organizations run on norms, not rules. 
  • Good norms (beliefs/mindset/values/principles) drive positive outcomes. 
  • People are looking for more meaning in their work – as an employer, you need to provide that to keep people motivated. 
  • It’s challenging to connect creatives to problems and change that needs to happen. 
  • Project managers and creatives have trouble staying aligned at times. 
  • Customers become more enthusiastic when the employees love their work and CEO and that leads to an increase in profitability and innovation.  
  • Culture always exists. It’s either deliberate or it’s not. 
  • Inclusive, open environments are created through culture. 
  • You can learn more here: gapingvoid.com 

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