Creating Authentic and Profitable Win-Win Relationships in Your Business with Kevin Thompson at Joe Polish’s Genius Network

Show Notes

• Entrepreneurs often view the relationships they make in their business logically instead of intuitively.
• Joe Foley is all about product creation and fulfillment.
• If you focus your efforts on win-win relationships with your clients, it will increase revenue in a huge way and give you much more satisfaction around what you do.
• There are five areas of your business that your relationships seriously matter: your clients, your prospects, your employees, your vendors, and your business partners.
• When somebody is in a win-win relationship with you they are committed to you.
• Using this process, Joe Foley increased his revenue by more than $2 million and picked up one of his biggest clients.
• The first step is to be yourself and authentically connect with the people you’re talking to.
• There are three specific questions you need to ask your clients to become fully engaged in listening.
• Most people never get listened to.
• Demonstrate that you understand your prospect by giving their words back to them and reaffirming everything they said. This leads to a collaboration instead of a sales pitch.
• The most powerful thing you can do in your life and your business is to focus on relationships.
• Choose the one category that you can swing the needle in the biggest way and start there, then build win-win relationships in that area.