Brian Kurtz and Perry Marshall on 80/20 Sales and Marketing

In episode 134 Joe and Dean interview Brian Kurtz and Perry Marshall and they discuss:

• The 80/20 Sales and Marketing Principles that help you get more leads, get more money, and change your life
• The two life-changing epiphanies Perry Marshall had about 80/20 that give you x-ray vision into where the untapped profit is in your business
• How to get the maximum profit possible with the least effort and time using the Principle of the Hyper Responsive Customer
• Perry explains how “Racking Your Marketing And Sales Shotgun” reveals to you exactly which prospects will give you the most money
• The reason why you have to be mercenary about getting money if you’re going to be generous and make the world a better place
• Whether you’re a beginner or an advanced marketer, here’s how to master 80/20 and make more money without more work (and do it all for a penny)

MP3