Adaptability And How To Swiftly Pivot During Chaotic times with Roland Frasier, Dean Jackson, and Joe Polish

Show Notes

• Joe has talked to many people across the spectrum of impact during this time. 
• It’s a good time to see how you can be a leader for people during tough times.
• Adaptability in our current climate is a must. 
• Roland has had to radically pivot during the postponement of the Traffic and Conversion Summit. 
• Roland had to consider speakers, celebrities, ticket purchasers, workers, sponsors, venues, parties, etc. when deciding what to do.
• His three questions: How can we best serve our customers, lead in a time of crisis, and discern what is real and what is noise?
• People were split 50/50, but then the California governor and international travel restrictions made it a sure decision. 
• Roland has been pleasantly surprised at how people have come together in a time of crisis to take action, protect people, participate and be kind. 
• Be adaptable, consider margins, and be as rational as possible. 
• Entrepreneurial solutions are what will help the economic crisis. 
• People who host events need to consider the implications of this time on their team and their clients. 
• To adapt, think about other ways to create experiences virtually. 
• Jay Abraham’s concept of “ethical opportunism” is important to consider. 
• Joe’s toilet paper analogy is coming true! 
• Most people will feel a negative impact in some way, so be prepared. 
• Think about cash flow, operations, and your marketing approach moving forward in a “turnaround phase”.
• This is an opportunity to see how efficiently you are running your business. 
• Slow and reduce your outflow of cash and consider ways to preserve it. 
• Look into the opportunities being provided for business owners.
• See how you can get paid what you’re owed sooner.
• Reach out to your clients to see how you can serve them more. 
• The people who will survive are the people that will have cash through this. 
• Those who will thrive will have operations and marketing. 
• Joe did an “Impact Filter” to prepare his team for any crisis coming up and to communicate his vision for the future. 
• Joe rolled out an idea and vision and empowered his team to help crystalize it. 
• Respond, don’t react, and don’t be emotionally attached.
• Live events have had to be postponed and now virtual options are being considered. 
• “Cloudlandia” (virtual) isn’t being impacted (yet) – it’s just the mainland (physical). 
• It’s important to have a diversified mix of communications with your clients. 
• How to handle when people ask for their money back when everyone is taking a hit. 
• Delivering the result is what matters, so think about creative ways to make that happen. 
• People still need the outcome – the result – even when things are tight. 
• Take “thinking time” for your business and learn new skills during this time. 
• Selling essentials, indulgences, and deferrables. 
• Understand how your ideal client spends their money. 
• It’s important to get punched in the face because then you know you can take it.