22,000,000 in 8 Days: Secrets From The Biggest Internet Product Launch Of All Time with Jason Fladlien at Joe Polish’s Genius Network

Show Notes

• Launch success essentially breaks down to Offer + Leads + “Event” + X-Factor.
• It’s very hard to do a successful launch with a low price. It’s all about solving your customer’s biggest problem better than anyone else.
• If they don’t believe you, they won’t buy from you. You need compelling proof.
• Simplicity is important, if your customer can’t immediately understand what you’re selling it doesn’t matter what it is.
• Your offer should be based on the events going on in the marketplace that are in the minds of your customer.
• You have to be able to say “my customer will never get a better solution anywhere else.” If you don’t have that, don’t launch your product.
• You can pick the category to be number one in, before you decide to launch pick a category to be first in and own it.
• Paid advertising is less common with product launches due to the compressed time frame, the majority of the leads come from affiliated sales people.
• Pick a time to launch where you can have the most amount of people get behind you.
• Before they even know you have something to sell them, you should already be selling them.
• Scarcity is the single greatest persuasion element you can have during a launch.
• Normal affiliates promote the launch with the prelaunch and sales videos, the problem is everyone is using the same message.
• Build an affiliate specific sales page.
• Google hangouts have a place in the launch for no other reason than they are different from the last place you sent your audience.