Episode 142: Richard Viguerie On The Four Horsemen Of Marketing

• The story of how Richard went from calling on people like Charles Edison, Eddie Rickenbacker, and J. Howard Pew for contributions to becoming a Direct Mail legend
• Why Richard spends 2 to 3 hours a day studying marketing, why Richard loves Marketing, and the most successful, under appreciated, technique you can use in your marketing
• The Four Horsemen of Marketing (If you get these right, life is easy going and you’ll have much easier success. Get these wrong, and it will be almost impossible for you to succeed…)
• The #1 reason people go online and the 5 main technologies you must understand if you want to be successful (And why you’ll lose most of your money if you don’t figure this out)
• Why Richard thinks Direct Mail is the neatest and coolest way to make a living
• The #1 benefit of having a written plan (And the FIVE WORDS Newt Gingrich would often write on a blackboard in order to think through any problem or opportunity)
• The most common marketing mistake to avoid…and…The most important thing you can do if you want to be successful and get ahead of 95% of your competitors
• What any young, enterprising, up-and-coming person can do right now to join the happiest and most successful people in the world
• The 3 values Richard structures his life around and the secret to living a long, healthy, and productive life you love

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