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Episode #271
Vivid Vision | Cameron Herold on I Love Marketing | Episode 271
In this episode, you’ll hear from Cameron Herold as he discusses his book, Double Double, and how to create a Vivid Vision. You’ll discover how a Vivid Vision works and how you can implement one. It will align your team, clients, vendors, and suppliers and give you an advantage over your competition.
Here’s a glance at what you’ll learn from Cameron in this episode:
- What the top entrepreneurs in the world and high performance athletes do to succeed
- Why you should throw out your vision statement and replace it with a Vivid Vision
- The best way to align your employees, suppliers, shareholders and clients
- Why you don’t want your company to appeal to everybody (and what to do instead)
- A step-by-step way to have every person in your company see your company vision clearly
- How to magnetize people toward you and elevate your brand to the next level
- Cameron’s introduction [00:30]
- His book, Double Double [01:20]
- Why vision statements just don’t work [01:40]
- What are vivid visions? [02:15]
- Visions are started with a whiteboard [02:35]
- They don’t align or inspire anybody [03:00]
- Looking into a crystal ball [03:20]
- Visualizing your future doesn’t work [03:50]
- What will work? [04:20]
- Working with a contractor to build your home [04:30]
- The Sound of Music analogy [05:15]
- CEOs are not intuitive [06:40]
- The vivid vision tool describes your company in the future in great detail [07:00]
- Describing every aspect of your company [07:35]
- You hand off your vision to a writer and designer [08:10]
- Everyone can now see what you see [08:35]
- You can’t have a one-sentence vision statement [08:55]
- What was missing on the iPhone? [09:22]
- Steve Jobs appealed to one core group [09:45]
- It will feel weird at first [10:00]
- How people will look at you [10:25]
- You have to keep sharing your vivid vision [10:55]
- Creating your vision is like building a house [11:15]
- It will take a long time for your people to get on board. [11:30]
- Getting complete alignment across your team [12:10]
- Read the next 12 chapters to learn more [12:30]
About Cameron Herold:
Cameron Herold is the mastermind behind hundreds of companies’ exponential growth. His current clients include a ‘Big 4’ wireless carrier and a monarchy. Cameron has earned his reputation as the business growth guru by guiding his clients to double their profit and double their revenue in just three years or less.
By 35, Cameron helped build his first TWO $100 million dollar companies. By the age of 42, Cameron engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3100 employees in just six years. His companies landed over 5,200 media placements in that same six years, including coverage on Oprah.
Cameron is the author of the global best-selling business book DOUBLE DOUBLE in its 7th printing and in multiple translations around the world. Cameron is a top rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.
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