The one about Branding

Episode 101:

• Joe shares his famous ” Branding = Bullshit ? ” discourse and what it can teach you about making money
• Dean explains the difference between getting rich and getting famous (and how to turn ‘branding’ into targeted prospects who will give you money)
• How Apple does effective education based marketing (and Joe gives his insights into why Branding is so pervasively used even though Direct Response is more effective)
• What you need to do first and foremost before you start thinking about your brand
• Dean shares the difference between getting your name ‘out there’ versus getting your ideal prospects name ‘in here’
• How to turn ‘branding’ into ‘positioning’ and ‘engagement’ with the 8 Profit Activators

MP3