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Episode #260

Shorten The Gap

Interview with Mark Lack

In this episode Joe Polish (and Dean Jackson, if only for a minute) interviews Millennial entrepreneur Mark Lack of Shorten the Gap. After a brief stint as a professional paintballer, Mark made a stunning realization–the things that make people successful are universal across multiple industries. WIth that in mind, he set out to find a way to convey his observations to the masses. The result of his effort ended up becoming Shorten the Gap, a book and company that helps aspiring individuals shorten the gap between where they currently are, and where they would like to ultimately be.

Here’s a glance at what you’ll learn from Mark in this episode:

  • The ONE THING that stops most people from making their dreams come true and how to overcome it
  • The 3 Pillars of Life: How to make your life a masterpiece and achieve what you want
  • C______ and P______: 2 secrets for getting rapid results in any area of life
  • Mark explains why he loves marketing and gives you his 5-part marketing process for converting more prospects into paying customers
  • The BIG problem with formal academic education (PLUS: 4 success secrets they don’t teach you in school that can transform your life)
  • How to become your best self and create more value in the world
  • 2 ways to cultivate deep, meaningful relationships
  • One strategy you can use to become more credible, influential and persuasive
  • The 2 biggest foundations of your happiness and fulfillment in life: Your G______ and Your C______
  • Mark gives you unique and creative ideas you can use to differentiate yourself and stand out in the marketplace
  • If you’re feeling burnt out or bored, here’s what you can do to experience more joy and satisfaction…
  • What learning REALLY is, how to learn the RIGHT things and how to learn FASTER
  • Mark shares his best productivity tips for getting things done more easily
  • One of the most important things Mark has ever learned about success

  • Introduction [03:45]
  • Who is Mark Lack? Joe shares his background  [03:10]
  • Mark’s story starts at the age of 14 [05:20]
  • Originally wanted to become a professional paintball player [06:35]
  • The mindset for success carries across all industries [06:55]
  • There is more to life than school. Break your molds [08:00]
  • Schools don’t teach people emotional intelligence, emotional mastery, or awareness [09:09]
  • Formal education does NOT prepare you for life–college is daycare for adults [11:28]
  • Mark’s main lightbulb moment? Watching Tony Robbins at the age of 18 [14:40]
  • Be More. Give More. Have More. [16:10]
  • When someone suddenly makes it…see who they become in 5 years [19:12]
  • Recanting Mark’s major trainwrecks [21:45]
  • Success comes from pain and adversity [25:35]
  • What stops most people from going after their dreams? The stuff between their ears [27:04]
  • Defining Mark’s learning process [28:51]
  • Learn from people with a proven track record[30:50]
  • Understand the importance of context and patterns [32:00]
  • The umbrella of psychology [35:20]
  • Content isn’t king, context is king [36:25]
  • To be successful, identify what success will mean to you. [37:05]
  • Once you’ve identified what success means to you, reverse engineer how to get there [39:11]
  • We pursue the external because the internal is so confusing and scary [40:20]
  • You don’t need to KNOW in order to DECIDE [43:50]
  • The only reason you want to buy a bigger anything is because of the way you THINK it will make you feel [46:26]
  • People are terrified of uncertainty which is why only a select few take the plunge to entrepreneurship  [48:40]
  • The reason people love drugs and alcohol is because it’s the easiest way to change their current state [49:42]
  • Mark’s tips and techniques for being more productive [53:20]
  • Maximizing the ability to influence and persuade [55:41]
  • Back before the internet, it was way easier to be a shitty guy [01:01:30]
  • What do meaningful relationships look like [01:04:00]
  • You can’t extract value from a relationship if you haven’t put anything in it [01:07:00]
  • The best thing you can do in an introductory conversation is get the other person to spend 80% of the time talking about themselves [01:09:45]
  • How Mark gets people to write the check [01:10:45]
  • Master the art of the risk reversal [01:17:00]
  • As long as they have the money, the only thing that holds people back is fear [01:18:00]
  • Where to go engage with Mark? www.ShortenTheGap.com [01:26:02]
  • Why Mark decided to call his company/book “Shorten The Gap” [01:26:10]
  • If you haven’t achieved it yet, there’s still a gap, so find a way to shorten it [01:27:23]

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