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Episode #261

Lessons from Twitter’s Jack Dorsey and Growing your Business

In this episode Joe Polish invites Mike Koenigs, Nick Janicki, and Jason Fladlien onto the show to share their secrets for success. With four of the world’s best entrepreneurs in one place, this episode is packed with high-quality advice and value. Listen to learn about the biggest market opportunity Twitter’s founder, Jack Dorsey,  isn’t going after; the four top strategies for building and growing a business; and what everyone can learn from a little bit of rock’n’roll.

Here’s a glance at what you’ll learn from this episode:

  • 4 lessons learned from Jack Dorsey (The billionaire founder of Twitter)
  • Jason, Mike and Nick discuss some of the biggest market opportunities available today
  • One of the best productivity tools to use if you or someone you know is struggling with addiction, anxiety or depression
  • A smarter way to filter opportunities and make better decisions
  • Jason Fladlien shares a strategy for serving your customers better than anyone else
  • How to access an artificial intelligence marketing system that automatically generates emails and texts to your prospects, clients and customers
  • 4 important books every entrepreneur should read
  • One skillset you must learn to increase engagement, responsiveness and referrals
  • The fastest way to create celebrity status and/or expert authority in any niche

  • Introduction [00:30]
  • THREE guests? [01:13]
  • Mike helps entrepreneurs to manufacture celebrity at You Everywhere Now [01:20]
  • Jason helps people to crush webinars at Rapid Crush [01:40]
  • Nick creates euphoric relaxation environments by making float pods [02:00]
  • They’re all members of Genius Network [03:10]
  • The four have come from lunch with Jack Dorsey, founder of Twitter: what did they take away? [03:40]
  • Nick: “It was incredible to meet someone so successful who was humble and mission-based”
  • Jason: “Everything was about a unified vision, not revenue”
  • Mike: “Jack was direct – he doesn’t require affirmation from anyone”
  • Questions over lunch: Who’s made the best use of Twitter in recent times? [06:35]
  • Create the conversation that everyone else is responding to [07:30]
  • What are the most useful things you’ve read or watched recently? [08:16]
  • Mike: “I love to read rock ‘n’ roll biographies…I just finished Porcelain. But I also read Sapiens, which I absolutely loved.”
  • Mike: “A huge part of what we notice about other people and how we compare ourselves to them is a total myth”
  • Jason: “Alex Epstein was wearing an Ender’s Game T-shirt the other day…that’s a book that’s taught me a lot about business. It tells you to know your enemy so well that you love them”
  • Nick: “As human beings we have a tendency to look up to other humans for purpose…I find autobiographies interesting to read”
  • What’s the biggest market opportunity that Twitter’s founder isn’t going after? [13:10]
  • What are the big opportunities the guests aren’t going after? [21:45]
  • Jason: Podcasting
  • Mike: Saas
  • Getting away from technology is a vacation for most people these days [15:50]
  • What areas can a bootstrapped solo entrepreneur can break into? [17:40]
  • Where are the most fertile places to look for opportunity? [18:33]
  • Have either a team or a tool that helps you look past your own excitement about opportunities [19:14]
  • You can never get youth back, and never get time back [22:18]
  • Top strategies to build and grow a business? [24:15]
  • Jason: “A great sales letter can solve almost any problem” [24:25]
  • Franchising – and making every person who works in every store an expert [26:14]
  • Nick’s just loaded his database onto a marketing AI – “I think AI is the marketing tool of the future” [27:30]
  • Mike: “Just write a book”  [28:50]
  • There’s a growing trend for real-time, on-demand video online  – so get the right skillset to engage [29:30]
  • Final words of wisdom? [31:05]
  • Jason: “Just get out there and make money”
  • Nick: “Track everything. Track track track.”
  • Mike: “Write a book. Your customers exist on Facebook. And make more good offers.”
  • Get in touch with Jason, Nick, and Mike
  • Joe: Choose who you give your attention to and who you listen to. Be very selective. [32:40]
  • Ask yourself: “Does this person spark joy?” [34:15]

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