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WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

Episode #282

Ideas Worth Using: Creating Results in Advance | Dean Jackson

 

In this Episode, you’ll discover Ideas Worth Using, Getting Results In Advance with Dean Jackson.  Dean is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun.

Here’s a glance at what you’ll learn from Dean in this episode:

  • A Counter Intuitive way to generate more sales, revenue, and profits
  • How to sell something for 5X more than your competitors by delivering results in advance
  • One Question that can change the way you operate your business (and get you better clients)
  • What you can do to reduce costs in your marketing, advertising, and fulfillment
  • Why you have to deliver far less to produce a happy client with a new way of structuring your offer
  • Why it’s LESS expensive to deliver the result than it is to convince people to give you money to deliver the result
  • How to reduce your cost of acquisition by delivering a result for your clients in advance
  • What to do to create greater value and a friction free experience
  • How to re-engineer your marketing and selling models by recognizing that People are far less attached to FUTURE money than they are of PRESENT money
  • A compelling offer is 10X MORE powerful than a convincing argument – and how you can deploy this in your business, marketing, and sales models
  • Your clients are compelled to seek their ____   __________ and you can tap into this jet stream of what they are compelled to do (HINT: You don’t have to convince them)
  • And more…

  • Who is Dean Jackson? [01:02]
  • I Love Marketing [01:28]
  • The inventor and creator of the opt-in squeeze page [03:06]
  • Ideas worth using [04:10]
  • What would you do if you only got paid when your clients gets a result? [04:34]
    • This clarifying question is more of a terrifying question [05:10]
    • Delivering less results than you promised [05:40]
    • You’re able to charge 5x more than your competitors are charging for the same thing [06:30]
    • Creating friction free offers [07:16]
  • Cost of Acquisition [08:30]
  • The process only costs 25% of the normal cost to acquire a customer [09:03]
  • People are far less attached to future money than they are to present money [09:32]
  • A compelling offer vs. a convincing argument [11:15]

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