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Episode #266

How to Rock the Room, Communicate with Impact Anywhere, Anytime | Victoria Labalme on I Love Marketing | Episode 266

In this episode Victoria Labalme, a member of the Speakers Hall of Fame and strategic performance coach to elite entrepreneurs and executives, talks about taking yourself and your customers out of the “conveyor-belt mindset.” She shares her own insights into how to add more meaning to your business and your life. Take a moment to listen to her advice and learn how to connect with others and get them off of the conveyor belt, to go from transactional to transcendent.

Want to meet Victoria?  She’ll be at the upcoming Genius Network Annual Event.  Get the details here

Here’s a glance at what you’ll learn from Victoria in this episode:

  • How to discover the driving force behind your life
  • The most profound question your will ever ask yourself
  • Getting off the entrepreneurial conveyor belt and reconnecting with what really matters
  • The #1 communication mistake entrepreneurs make and the solution for communicating with impact anywhere, anytime
  • How to fully express your personality and take your audience on a journey
  • 3 secrets for creating mesmerizing presentations that rock the room
  • How to position and package your communication so it becomes transcendent to your customers
  • The most effective way to close a presentation
  • A time saving technique Victoria teaches her highest level clients like Microsoft, Joe Polish, JJ Virgin and more

 


Show Notes

  • Introduction [00:55]
  • Every time you communicate, you have an opportunity to change people’s lives for the better [1:35]
  • “Conveyor-belt mindset” [1:52]
  • An area where time feels very tight, where we are in a constant state of “what do I have to do next?” [1:54]
  • This conveyor belt is linear and limited  [02:00]
  • Describing the entrepreneurial conveyor belt, how it looks and feels in detail [02:20]
  • How to communicate in a fast-paced world [03:45]
  • Sharing Victoria’s top piece of advice [03:55]
  • Victoria’s question–if you were on a desert island and dying, and you could only offer one piece of advice to the world about life and how to live it…what would that advice be? [04:28]
  • The through line [05:05]
  • How do you make your business a fixture of your through line [05:35]
  • Become a transcendent entrepreneur [06:15]
  • How to take your customers off the conveyor belt [06:30]
  • “The purpose of art is to stop time.” – Bob Dylan [06:45]
  • How do you turn your business into an art? [07:18]
  • How people get stuck on the conveyor belt to begin with [07:45]
  • Focus too much on the information being conveyed and not enough on the experience [08:01]
  • Create an experience–Not the “what” but the “how” [08:26]
  • Putting ourselves into a mold [09:25]
  • We lose sight of who we really are by doing it like everyone else [09:45]
  • 3 Parts of a presentation [10:30]
    • Great material [10:35]
    • Structured properly [10:40]
    • Delivered with excellence [10:45]
  • “Take the audience on a journey” [12:20]
  • Index cards and a journey [13:20]
  • Elements and experiences…never let them expect what’s coming next [13:30]
  • Craft your first and your final moment with excellence [14:00]
  • No work of art begins or ends randomly [14:12]
  • Never end on a Q & A [14:25]
  • Take a transactional moment and make it transcendent [14:50]

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