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Episode #294
How to Create Compelling Copy That Sells | Joe Polish, Dean Jackson, and Jennifer Hudye
What would happen for you if you were better at creating compelling copy that sells? In this episode, you’ll learn how to create compelling copy, use words to influence, craft messages that attract your ideal clients, and more with Joe Polish, Dean Jackson, and guest Jennifer Hudye.
Jennifer has worked with some of the top experts in the world. She is the founder of Conscious Copy and Conscious Hustler. She helps experts, coaches, and leaders develop attention and trust with their email list. As a result, they become the influencer in their space, build a loyal tribe, and make a bigger impact.
Here’s a glance of what you’ll learn in this episode:
- Everything Is Copy: How to use words to influence people and get bigger, better results
- A marketing discovery Joe made that transformed his business and bank account
- Dean shares how to craft a message that attracts your ideal customer and helps you stand out from almost any competitor
- You can turn prospects who don’t immediately buy from you into your most valuable, high-paying customers. Here’s how…
- The difference between ‘convincing’ and ‘compelling’ prospects to buy from you
- ‘Before Unit’ Deep Dive: How to set up a reliable system that finds and delivers right-fit clients to your business
- The right way to connect with prospects, more easily replicate your message and ethically persuade more people to buy from you
- “Everything is copy, everything is design.” -02:50
- Copy is the words you use to point people in a specific direction to get them to take action. 03:20
- Email has changed the world of direct response marketing, now we can have a conversation. 06:50
- The fundamentals and principles of marketing will still apply fifty years from now. 09:45
- One of the most important words in business is HIRE, one of the most important words in advertising is COPY. 19:35
- Look at everything you are communicating and think about what meaning you are conveying. 20:50
- Since the cost of communication is so low now, many people think the impact of each message has gone down. 21:10
- The more you can write as if you are talking to one person, the better 22:00
- People read their email alone 22:25
- Narrowing your target market and your focus will help you choose more careful words and tailor your message to the exact person you want as a prospect 23:50
- There is a fifty percent premium on the word “Migraine” versus “Extra Strength”. 26:50
- People will pay to observe other people’s unique abilities. Copy is how you convey value. 30:55
- You exploit opportunities by leveraging marketing. 33:45
Your business has three components: the before unit, the during unit, and the after unit. 37:20 - The most common mistake in marketing is trying to do to much at one time. 42:20
- You have to attract your prospects before they can put up their hand and express their interest. 43:30
- There is nothing as powerful as a book to compel people to raise their hand. 44:45
- Businesses often resort to marketing when they need to create a sale instead of setting the stage. 51:00
- If you have supply and demand on your side you don’t have to be a great marketer. 53:05
- If you can get people to know, like, and trust you with copy, you’re almost done. Without trust, sales becomes pressure. 54:50
- Just over half the number of people who inquire about something will buy in the next 18 months, but only 15% will do it in the next 90 days. Patience is a virtue. 58:20
- Delivering what you’ve promised is how you do ethical marketing. 1:01:10
- People buy what they want, not what they need. Share through your copy that you have what they want. 1:02:45
About Jennifer Hudye:
Jennifer has worked with some of the top experts in the world. She is the founder of Conscious Copy and Conscious Hustler. She helps experts, coaches, and leaders develop attention and trust with their email list. As a result, they become the influencer in their space, build a loyal tribe, and make a bigger impact.
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