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Episode #Blog

Here’s the Birthday Card mailer that gets a 32% RESPONSE rate…

In episode 55 Dan Sullivan and I were talking about the idea of the short email to restaurants that simply said “Do you do birthday parties? Jim” That email and the dialogues that followed would lead to restaurants sending birthday cards to people within a certain radius. Most restaurants would send a Logo’d card with all their restaurant info and encourage you to “Come Celbrate at Dominic’s!” and the highest responding card was the Hooter’s card with about a 7% response. (Probably a lesson in THAT) Here’s an all CHEESE birthday card that got a 32% response across multiple mailings… Honestly, I’m surprised that 68% of people DON’T respond! How could you not?  


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