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Episode #132

Handling Negative Publicity with Joe Polish and Dean Jackson

In episode 132 Joe and Dean discuss:

  • Joe reads a new article he co-wrote at GeniusNetwork.com/Blog titled “The Right Way To Deal With Public Disaster: A Case Study About Tesla Motors”
  • Dean and Joe discuss the most effective ways to handle negative publicity (if you sell a great product)
  • Dean talks about the most comfortable underwear he has ever worn (and the surprising marketing lesson that came out of the experience)
  • Why the process of not having a process causes confusion, complexity, and uncertainty (and the one thing you should do create a process that creates more trust and more revenue in your business)
  • Joe dives into some world class experiences he’s had with RC Auto Corporation and The Langham Hotel in Chicago
  • Joe shares a sneak peek into the private invite-only Conscious Capitalism CEO Summit he attended with Kat Cole (President of Cinnabon), Brene Brown (famous speaker and researcher), Tony Schwartz (The Energy Project), Mark Hoplamazian (CEO Hyatt Hotels), Ron Shaich (Founder, Chairman and CEO Panera Bread), Frank Blake (CEO The Home Depot), and many more…)

To see Joe’s article at GeniusNetwork.com click HERE MP3

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