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Episode 91:
The one with Ed Dale

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  • What Ed learned from being friends with the great Gary Halbert
  • How Ed started the “30 Day Challenge” process and how it can help anyone make their first dollar online
  • Why “process” is a key element to success
  • A critical question you should ask yourself if you want to take your business to the next level
  • Ed shares the new technology opportunities you have available to you right now
BONUS VIDEO: Watch this after listening to the podcast


Here’s how to get started with your own MagCast…Click Here

  • http://ilovemarketing.com/episode-90-the-one-about-creating-compelling-ads/ apl

    I may be wrong (I doubt I am,) but I just looked at the list of speakers at the ILM conference. Wow, what a pitch fest. I own many of their products so I can’t imagine that they gave away enough to be actionable in an hour or two. Or gave attendees a take home do-it-yourself kit for free.

    What a waste of time for attendees.

    I would bet money that Joe and Dean’s portion was worth the price of admission/time/expenses but I’d spend the time that is reserved for the pitch fest and implement the ILM product.

  • http://www.Zentimental.com Michael D Walker

    I was at the ILM2 event and there was only a minimal amount of pitching. In fact, less pitching than I’ve seen at most events.

    Every speaker gave away great insights and tips. I took plenty of notes of action items to implement when I got back home.

    Joe & Dean did a great job going through the 8 Profit Activators. In fact, my girlfriend & I created a new “after the sale” strategy for her business from just one thing they mentioned.

    If that was a waste of time, I’ll waste my time at a Joe Polish & Dean Jackson event any day!

    Michael

  • Mike

    Hey Guys Awesome episode I can’t download It from I Love Marketing?

  • Joe Polish

    Ed Dale is one smart dude! Michale Walker, you are awesome and thanks for responding to the silly post from APL (He’s one of our favorite anonymous critics who won’t use his real name).
    APL, with all due respect, after all the stuff we put out to the world for free, how do you assume that our conference was a “pitch fest”? The conference we did was one of the best we’ve ever done. I heard nothing but glowing comments from the attendees, we’ve got hours and hours of video testimonials that we didn’t have to bribe anyone for and we gave more value to people then you can imagine. So if you want to be taken seriously, use your really name or go heckel someone else’s free podcast. :)
    JOE

  • Matthew Lee

    What you get from an event and from networking with attendees and speakers is totally up to you…The ROI on further education and coaching & Mentoring relationship is totally up to you…

    In this industry we have all got a story of great product we’ve invested in that was a turning point in our career, and we’ve invested in a product that well – underdelivered…but aren’t we sure glad we continue to invest, and continue to believe in our ability to share our unique value with the world and not let one bad experience or several bad experiences stop us from having success…or cause us to go around trying to rain on other people’s parades…

    These guys go to great expense to bring value to their client base by creating events, and you act as if there is something wrong with making a profit- and big one at that…I hope if you learn anything from JP and DJ – is that you get paid in proportion to the unique value you create in the marketplace…In some cases you shape people’s lives that haven’t even spent money with you…I know I am in debt to JP for a free interview I listened to that just helped me to put more work into perspective and understand how to package my value.

    So I think APL you should re-evaluate your motives – learn from true business mentors and leaders such as JP and DJ- turn that “hatin” energy into some positive energy & go change some lives…

    Apparently APL’s gone through the long list of people with low value based marketers that pitch crap, and just figured he’d come along and try to pour salt JP & DJ…

  • apl

    “you act as if there is something wrong with making a profit- and big one at that”

    What are you talking about?

    “I hope if you learn anything from JP and DJ – is that you get paid in proportion to the unique value you create in the marketplace”

    Uh, no. The value you create has little to do with how much you get paid. Smart marketing is the end all. And you get paid for who you are, not what you do. Joe and Dean just made themselves marketing gods to the main stream with this podcast. Ed Dale and others now have an increased stature in the eyes of ILM followers and will now pay a higher price than before his Ed’s and others’ products.

    “So I think APL you should re-evaluate your motives – learn from true business mentors and leaders such as JP and DJ- turn that “hatin” energy into some positive energy & go change some lives…
    Apparently APL’s gone through the long list of people with low value based marketers that pitch crap, and just figured he’d come along and try to pour salt JP & DJ”

    Dude you should read my posts in other ILM entries before you continue to embarrass yourself.

  • apple

    “Ed Dale is one smart dude!”
    -Who said he wasn’t??

    “(He’s one of our favorite anonymous critics who won’t use his real name).”
    - Nice. I give far more positive praise than anyone. And I back it up. I also add faaar more not-so-positive words than anyone. Sorry, that you can’t handle some anon, however valid, criticism. ooooooooo, not a real name, how scaryyyyyy.

    “APL, with all due respect, after all the stuff we put out to the world for free, how do you assume that our conference was a “pitch fest”?” The conference we did was one of the best we’ve ever done. I heard nothing but glowing comments from the attendees, we’ve got hours and hours of video testimonials that we didn’t have to bribe anyone for and we gave more value to people then you can imagine.”
    - I said that ILM Conference was full of value. Did I not?

    “So if you want to be taken seriously, use your really name or go heckel someone else’s free podcast. ”
    - Don’t be scared that someone with their own thoughts may take me seriously. After all, I do add an honest and experienced point of view. Maybe that scares you so you continue the “real name” game. You should be happy I came back for a moment because your comments section is almost always cheerleading or completely empty with little meaningful discussion… despite your “1000s of listeners”.

    ======

    If you really want to a reason to sound the alarm to try and drown out a voice that sees the tactics you use, brilliantly, and spells them out for the newbies to marketing that comprise your listener base, then go read my loooong post in the previous ILM entry. Try not to blow a gasket.

  • Joe Polish

    Matthew, thank you for your comments!

    Apl, like I said in the past, if you want us to take you seriously use your real name. Are you afraid to use your real name?

    And if you use our blog to insult us then we’ll just delete your comments if all you want to do is talk crap. We don’t mind constructive criticism, however you are just being rude and insulting. So either be respectful and use your real name or go elsewhere.

    We are hear to help people and teach people how to improve their marketing and make money. If you have a problem with that and all you want to do is post negative comments head over to YouTube as you’ll find many people that will share your same perspectives and would rather complain then create.

    Best,
    JOE

  • Mike

    Hey Joe, Don’t worry about the Tyre Kickers these guys are jealous of your success and your right Ed Dale is one smart Dude!

    PS Joe can you add the MP3 Link so I can download the episode to listen in my car?

    Cheers
    Mike

  • Joe Polish

    Thanks Mike and I’ll yell at Dean for putting the MP3 up cause that’s his job on this podcast.

    Thanks!
    JOE

  • Cody Muenster

    Not really sure how bringing in top name marketers, business owners and influencial speakers all under one roof who chill with people like Richard Branson can be considered a pitch fest? What the hell is this guy talking about and who cares?

    The ILM2 event was full of insane value. Correct, the JP & DJ’s education was worth the price of admission but the speakers you brought in were incredible and brought a wealth of new thoughts and applications into someone’s business including mine. Just hearing Robin Roberts and Dean G. was worth the admission and that’s not to discredit anyone else. Robin’s broken window example and Dean’s more in depth example of above the line service was so powerfully applicable to a business model it was incredible the number of ideas I got during and since those talks.

    The free books and step by step work sheets almost all of the speakers provided was a 10x compliment to what JP & DJ gave us with very applicable suggestions and to do’s for personal and business performance. You guys worked your ass off and gave back an invaluable 3 day event and I’m completely thankful I got to experience it.

    Thank you guys.

  • http://mensfitnessandmore.com Jason

    Great podcast as usual. Quick question.

    I have difficulty with email marketing. My autoresponders don’t engage the way I would like. I was wondering if you could recommend some books. I’m about to order yours and would like to know of a few others to help me write better emails.

    Thanks

  • Ilana

    Hi guys,
    Big fan of your podcast – I’m a loyal follower.
    And being an Aussie too, I’m also a fan of Ed Dale.
    Have to say tho, couldn’t help feeling like it was a little bit more whiskers and less cheese (with the whole magcast pitch) than your usual standard.
    Just saying.
    And after reading the comments above, this is my real name…..

  • http://ilovemarketing.com/episode-91the-one-with-ed-dale/?replytocom=16513#respond apple

    Joe, there is no intent on insulting. If you can point to what I said as insulting, please do so and I’ll apologize. I praise yours, Dean’s and your guests’ markting skills and products. I highly recommend them all. Do I not?

    It is funny how you praise others who actually misrepresent (read: completely contradict) what I say… you included. I understand the theory of “reward an action an it will be repeated”, so I see why you would praise someone who isn’t using any facts to reply to my post while highly praising you.

    Feel free to make good on your threat of deleting my posts. You know, I don’t see many people talking marketing here. It is mostly fluff. Even if I’m wrong, I’d like to see someone intelligently point out how I’m wrong…I’m open to learning and changing my view.

    When I’m right, I never see any agreement. I just get dumped on. Maybe I’m still too harsh however I try not to be.

    Proceed as you wish.

  • http://ilovemarketing.com/episode-91the-one-with-ed-dale/?replytocom=16513#respond apple

    exactly…

    Ed Dale has great products but these “guest interviews”, although fun to listen to, are many times pitches.

    They do provide value in the sense that they know who to buy from if listeners need the knowledge base that ILM doesn’t provide.

  • Jamie

    I think what apl is saying, is he (or she) values Joe and Dean’s advice enough, that the other marketers on show would not be worth apl’s time, because apl would instead prefer to implement Joe and Dean’s strategies – because the strategies are priceless.

    Don’t know if I’m right, but I think that’s the point apl is making.

    Whether right or wrong, I don’t think it was the offensive comment many take it to be.

  • http://ilovemarketing.com/episode-91the-one-with-ed-dale/?replytocom=16513#respond apple

    You’re right, I do highly value J’s and D’s marketing information. AND, I also highly value the information that many of the guests provide. But the guests only get one hour of discussion on ILM which is no where enough time to “teach” their respective skill (whether it be video, SEO, PPC, newsletter, direct mail, etc etc etc.) Just as one hour is not enough time for J&D to “teach” the ILM product.

    The guests come on to give a taste of the product that they sell. It is a tactic well worth learning from. Just realize that most of the guest appearances are sales pitches for their products. These sales pitches are interesting and do provide a few nuggets of advice but not enough to execute what they are selling… just enough for you to start salivating for their product. You might as well just buy the product and save yourself the sales pitch that starts here and continues through their sales funnel of emails, video, websites, webinars and more.

    Most people here at ILM would never ever hear of Andros, Dale, Benson, Jenkins, etc if it weren’t for J&D’s stamp of approval of their guest’s appearance telling their origin story and pitching. It is a brilliant and easy to duplicate tactic.

  • Stephen Ward

    Oh for god sakes. Enough already! Bring something of value to the discussion or stop knocking those who do.

  • Stuart Young

    Great episode – and I’m so glad that Ed explained how doing something EVERY day is the way that you get results. That’s exactly why I wrote my book ‘How To Change Your Life ONE DAY AT A TIME’. Thanks again Dean for featuring in it’s pages. Stu :)

  • http://www.facebook.com/PeytonJonesnewbreed Peyton Jones

    First time here, not a marketer, but using this stuff in order to help promote a nonprofit that I run.  I also have a book coming out, so I’ve got huge opportunities.  I’m starting a magazine now, so I guess Ed’s stuff worked for me. Needless to say I found Ed’s presentation awesome.  He has a cool way of presenting information that would normally be pretty boring.

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