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Episode #Disk

DISK: How to Deliver a WOW Experience- Packaging, Products, and Fulfillment

 

In this episode, you’ll discover what it takes to keep growing in business, how to build a great culture, how to keep clients for life, and strategies EVERY entrepreneur should know about printing, publishing, and product fulfillment, with Joe Polish and Genius Network member, Joe Foley.

Here’s a glance at what you’ll learn from Joe Foley in this episode:

  • Joe Foley shares how Disk.com became one of the most trusted authorities in making and delivering information products
  • Where the top authors, speakers and trainers in the world go to get their products created, printed and fulfilled
  • Joe Polish and Joe Foley give you a behind the scenes look at the Disk.com facility
  • What it takes to keep growing in business, build a great culture and keep clients for life
  • Joe explains best practices every entrepreneur should know about product creation, printing, packaging and fulfillment
  • What products can you have created? Discover all your options including books, audio CDs and DVDs, workbooks, USBs, signs and displays, magazines, newsletters and more
  • How to get all your fulfillment needs handled including book launches, product launches, continuity products, inventory management and more (PLUS: If you have an event, here’s how to get your workbooks, journals, lanyards, badges and nametags, signs and banners, order forms and gift items take care of…)
  • The simplest all-in-one solution for all your product development, manufacturing and distribution needs
  • And much more…

  • Joe’s introduction – What can www.disk.com do for you?  [00:42]
    • Behind the scenes of a 30 year old company: Disk.com [01:30]
  • How to Build a Great Company- The Foundation of Disk.com [02:25]
    • This is a 30 year old company [02:30]
    • Secured a URL in 1995 [02:55]
    • Disk prints a TON of stuff for Genius Network [03:30]
    • Today, Disk does a lot of variable data printing [04:03]
  • Disk averages 15,000 packages a DAY [05:15]
    • The post office literally comes in with pallet jacks 05:20]
  • Starting in 1984 and what got Joe Foley into the business [06:05]
    • Just listen to what your clients need and you’ll stay in business [06:50]
    • The business started in a BASEMENT [07:15]
  • How to get the phone to ring off the hook (for products that people claim no one wants like CD’s and DVD’s) [08:50]
  • The challenge to growth then and now [09:05]
    • The only challenge is identifying what your customers want, once you’ve done that, just build a team to deliver [09:35]
    • Always have enough people to back up and over deliver [09:50]
    • 70% of Disk’s business comes from referrals
  • The philosophy of building a great team [10:40]
    • What’s going on in the customer’s head? [10:50]
  • How to turn small orders into big orders long term – what Disk does [12:15]
    • Most of the time, clients (usually a referral) need help with audio or video production [12:30]
    • Most clients are just getting started, so the bulk of orders are small [12:40]
  • What is a short run production job? Short Run versus Digital [13:10]
  • When you’re online, you’re competing desperately to hold attention…when you’re working with physical products, you minimize your competition [14:20]
  • Where Joe Foley sources his materials [15:20]
  • The video stamping process [15:35]
  • Disk can do end to end fulfilment [16:27]
  • Pricing models [16:55]
  • “It’s all in the setup.” – Joe Foley [17:50]
  • Great content is more important than anything else [18:25]
  • Don’t spend so long working on your product that you miss the opportunity to market it [18:30]
  • Know what your clients want and you figure it out by testing [19:17]
  • Discussing Dan Sullivan’s 80% solution [20:05]
  • There are more books being printed today than ever before [21:40]
  • What are the top products to ship and what does the future look like in publishing [23:10]
    • Sleek is trendy, people love value [24:08]
  • Learn how to crowdsource your version 2 of everything [27:20]
  • Make sure most of your content is given away for free [28:09]
  • Never forget what it’s like to be “just getting started” [28:40]
  • “Disk.com will help you sow your seeds and harvest your crops” – Joe Polish [29:15]
  • Genius Network swag [30:10]
  • The future of direct mail: Video Catalogs, interactive brochures, and magazines [32:00]
    • Just open it up and it will start playing [32:10]
  • Digital books replacing printed books [34:05]
  • Physical products are a great complement to your digital offerings [34:15]
  • Let people consume your content in the format they want [34:55]
  • Protecting client confidentiality [36:12]
  • Always maintain respect for your clients [36:45]
  • Getting in contact with www.disk.com [37:30]
  • In addition to live event swag production, Disk also does swag production for crowdfunding campaigns
  • Text the word “FUTURE” to 480-485-3475 and you’ll get an amazing digital video

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