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Episode 135: Dean Jackson and Susan Austin on The 90-Minute Book Process

  • Susan Austin interviews Dean about his new 90-Minute Book process
  • Dean shows how focusing on being an author is much easier than being a ‘writer’
  • Dean explains Dan Sullivan’s 80% Approach and how anyone can apply it
  • How The 90-Minute Book can be used for entrepreneurs, business people and coaches to generate clients and make sales
  • Dean lays out the details of how it all works

    Click HERE to download The 90-Minute Book PDF


  • Have you found that using a resource that actually sends them the book in digital format as opposed to a physical copy has a significantly negative impact on conversion at Step 4 when you sell the core product the book was used as a lead magnet for? Thanks Dean! Great stuff!

    Joseph Aaron Giglietti

    December 3, 2013

  • Take My Credit Card! Please!

    Renaud & Sarah

    December 5, 2013

  • Good Dean! Any ideas on a book for carpet cleaning in specific neighborhoods. I thought targeting the basics People with: pets, allergies, kids, heavy foot traffic. Also, possibly how to find the best cleaner, where not to look. thanks for the info and book!

    Steve D'Aquila

    January 22, 2014

  • What service would you recommend to record the audio? I’d like to do this with a realtor friend of mine in an interview format. Thanks!

    Scott C

    February 13, 2014

  • Hey Scott, I’ve done something very similar to Dean to record content for books and have used Skype (and Skype recorder) for recording, as well as Google Voice, which I used for a phone interview with Gary Vaynerchuk last year. There’s a command to record and it saves right to your Google account… it worked really well for that one.

    Tony Zayas

    March 16, 2014

  • Any plans to release a Kindle version of this Dean? i live in a country where shipping is not an option.


    March 24, 2014

  • Auphonic app is great too.

    Gary Adams

    March 30, 2014

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