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WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

Episode #222

How to Build Habit-Forming Products with Nir Eyal

About Nir Eyal:

Nir Eyal is the author of “Hooked: How to Build Habit-Forming Products.” Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.  Nir blogs at NirAndFar.com.


  • The 4-Step Hook Model: How to build products so positively addicting people can’t stop using them
  • One thing most companies get wrong that you MUST do if you want to build habit-forming products
  • Nir explains what a habit really is and the psychology of turning your products into habits inside your customers lives
  • The best products don’t always win. Why being ‘first to mind’ is key to having a widely used product
  • Friction-Free Design: How to more quickly and easily get your customers to do what you want them to do
  • The power of variable rewards that make your products enticing, entrancing, engaging, engrossing and exciting
  • Nir shares four actions Facebook, Apple, Twitter and Google use to make their products irresistible

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