Monthly Archives: January 2013

The one about Branding

By | Blog, Personal Branding, Podcast | 26 Comments

Episode 101:

  • Joe shares his famous ” Branding = Bullshit ? ” discourse and what it can teach you about making money
  • Dean explains the difference between getting rich and getting famous (and how to turn ‘branding’ into targeted prospects who will give you money)
  • How Apple does effective education based marketing (and Joe gives his insights into why Branding is so pervasively used even though Direct Response is more effective)
  • What you need to do first and foremost before you start thinking about your brand
  • Dean shares the difference between getting your name ‘out there’ versus getting your ideal prospects name ‘in here’
  • How to turn ‘branding’ into ‘positioning’ and ‘engagement’ with the 8 Profit Activators


Episode 99: The one about consumer guides, books and business cards

By | Advanced, Beginner, Blog, Intermediate, Podcast | 27 Comments
  • Joe and Dean discuss the ‘major tentacles of marketing’ to help you become a marketing and money-getting master
  • Dean shares some surprising uses for the Consumer Awareness Guide (and how to make the most ‘cheese like’ offer)
  • The best way to leverage your message How to write a valuable book faster and easier than you ever thought possible (even if you can’t write!)
  • Dean reveals his ‘effortless verb’ list that could simplify your life and increase your productivity