Monthly Archives: January 2013

The one about Branding

By | Blog, Personal Branding, Podcast | 25 Comments

Episode 101:

  • Joe shares his famous ” Branding = Bullshit ? ” discourse and what it can teach you about making money
  • Dean explains the difference between getting rich and getting famous (and how to turn ‘branding’ into targeted prospects who will give you money)
  • How Apple does effective education based marketing (and Joe gives his insights into why Branding is so pervasively used even though Direct Response is more effective)
  • What you need to do first and foremost before you start thinking about your brand
  • Dean shares the difference between getting your name ‘out there’ versus getting your ideal prospects name ‘in here’
  • How to turn ‘branding’ into ‘positioning’ and ‘engagement’ with the 8 Profit Activators


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