Archive for January, 2013
Episode 101:
The one about Branding
- Joe shares his famous ” Branding = Bullshit ? ” discourse and what it can teach you about making money
- Dean explains the difference between getting rich and getting famous (and how to turn ‘branding’ into targeted prospects who will give you money)
- How Apple does effective education based marketing (and Joe gives his insights into why Branding is so pervasively used even though Direct Response is more effective)
- What you need to do first and foremost before you start thinking about your brand
- Dean shares the difference between getting your name ‘out there’ versus getting your ideal prospects name ‘in here’
- How to turn ‘branding’ into ‘positioning’ and ‘engagement’ with the 8 Profit Activators
Episode 100:
The one to celebrate our 100th episode!
- Dean and Joe celebrate 100 episodes with secret special guest
- (Hint: It’s Brendon Burchard!)
- Dean and Joe answer questions from email and take live calls
- PLUS: Brendon shares his profitability standards for new campaigns…
Episode 99:
The one about consumer guides, books and business cards
- Joe and Dean discuss the ‘major tentacles of marketing’ to help you become a marketing and money-getting master
- Dean shares some surprising uses for the Consumer Awareness Guide (and how to make the most ‘cheese like’ offer)
- The best way to leverage your message How to write a valuable book faster and easier than you ever thought possible (even if you can’t write!)
- Dean reveals his ‘effortless verb’ list that could simplify your life and increase your productivity
Episode 98:
The one about GREAT (and bad) During Unit experiences
- Dean and Joe talk about the best and worst recent experiences
- Why it’s always best to take the side of your client in any experience
- How luxury car dealers “blow it” with their customer experiences
- How the littlest gestures can make a difference