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Archive for September, 2012


Episode 89: The one about Strategic Objectives in your During Unit

Dean shares what he does when under stressful times

  • How to double the value of your During Unit experience
  • Strategic Objective examples from a restaurant experience
  • How to Architect breakthroughs in your During Unit

PDF  | MP3


Episode 88: The one with Mark Thompson


Episode 87: The Live Q&A Call

  • Joe and Dean’s brainstorm for a bike adventure company – super elegant idea to orchestrate incredible referrals…
  • Dean’s take on trespassing – how to get in front of your prospect without breaking the law…
  • Entertaining Facebook marketing – 10 Creepiest things found in carpet…
  • Brilliant strategy – a local luxury car dealership set up in Dean’s neighborhood…

Episode 86: The one with Tim Larkin

  • How to give people an “easy button” that make things “frictionless” for them (so you can get what you want)
  • How Tim and his partner went head-to-head against two of the greatest copywriters of all time in one of the most competitive markets…and won!
  • Why passion and delivery are so important for your success
  • How you can let go of physical (and mental) weight by listening to I Love Marketing!

Episode 085:
The one with Jeff Walker

  • Jeff talks about his 16 years of experience
  • Why Free trials work so well, and how Jeff has used them
  • The biggest lessons and the fundamentals of product launches
  • Marketing stamina and how we all get sick of our marketing before the market does
  • Check out Jeff’s latest launch training - Click Here
Take a look at The exact formula that Jeff Walker’s students have used to generate more than $500 million in sales in hundreds of different markets in his new book, Launch…