Archive for September, 2012
- Learn why it is important to know what your customers value
- The ingenuity of collaborative filtering
- How to strengthen relationships, both professional and personal
“You have to have a certain level of hubris and humility [to succeed].” ~Jim Collins
“Amateurs wait for inspiration; professionals do it with a headache.” ~Unknown (Joe heard it somewhere)
Larry Page’s 5 Questions to ask Oneself for Marketing:
- Has your customer been failed by your kind of service (even if it was from someone else) in the past?
- Why do people (your customers) perceive value in your competition? In other words, why would they go buy your competitors’ products?
- Why would a customer switch to your services? You should be able to answer this in less than twenty-five words (if you can’t you need to refine your mission)
- What are your assumptions of your competitors? Are the assumptions correct?
- What makes your customer (not company) profitable?
- Joe and Dean’s brainstorm for a bike adventure company – super elegant idea to orchestrate incredible referrals…
- Dean’s take on trespassing – how to get in front of your prospect without breaking the law…
- Entertaining Facebook marketing – 10 Creepiest things found in carpet…
- Brilliant strategy – a local luxury car dealership set up in Dean’s neighborhood…
- How to give people an “easy button” that make things “frictionless” for them (so you can get what you want)
- How Tim and his partner went head-to-head against two of the greatest copywriters of all time in one of the most competitive markets…and won!
- Why passion and delivery are so important for your success
- How you can let go of physical (and mental) weight by listening to I Love Marketing!
- Jeff talks about his 16 years of experience
- Why Free trials work so well, and how Jeff has used them
- The biggest lessons and the fundamentals of product launches
- Marketing stamina and how we all get sick of our marketing before the market does
- Check out Jeff’s latest launch training - Click Here