Archive for February, 2012
Episode 058:
The one about knowing what to do
- Joe spends the first 10 minutes talking about his genius networking in LA
- The importance of taking free days
- What leads to half businesses
- Dean talks about trivial pursuit and his take on multi-tasking
- Joe talks about having a baby and the pain of childbirth.
Episode 057:
The one about Meet up Groups (with Kevin Donahue)
- How ongoing mastermind groups can help you put the 8 profit activators into action
- Kevin talks about his experiences running the Phenoix Meetup group
- How to get more direction, confidence and capabilities from the I Love Marketing Meetup
- How to join or start your own group
Episode 056:
The one about why people don’t buy
- Dean and Joe talk about the value of figuring out why people don’t buy
- Joe shares his $10,000 experience in overcoming barriers
- Dean shares a secret marketing wisdom resource you can use
- PLUS: what to do once you know why YOUR people don’t buy
Here’s the Birthday Card mailer that gets a 32% RESPONSE rate…
In episode 55 Dan Sullivan and I were talking about the idea of the short email to restaurants that simply said “Do you do birthday parties? Jim”
That email and the dialogues that followed would lead to restaurants sending birthday cards to people within a certain radius.
Most restaurants would send a Logo’d card with all their restaurant info and encourage you to “Come Celbrate at Dominic’s!” and the highest responding card was the Hooter’s card with about a 7% response. (Probably a lesson in THAT)
Here’s an all CHEESE birthday card that got a 32% response across multiple mailings…
Honestly, I’m surprised that 68% of people DON’T respond!
How could you not?
Episode 055:
The One Where Dan Sullivan Talks with Dean about Cheese and Whiskers
- Dean explains his cheese and whiskers theory and what the idea has done for him
- How to remove any possible risk for your prospect
- How to create offers that are effortless to accept
PLUS: How to do a “Cheese Audit” on your marketing materials
Episode 054:
The one about lead conversion
- Why generating just leads is not enough
- Using education based marketing to get your prospects to do business with you more frequently
- What to do after you’ve compelled someone to call you.
- How to begin with what you already have
- The amazing 9 word emails that revives dead lead.
- Dean shares his top 3 ideas (it’s more like 4 or 5)